What is Search Engine Marketing (SEM) and How Does It Work? | SEO and PPC Marketing

How can search engine marketing (SEM) benefit your business marketing?

Search Engine Marketing (SEM) is a branch of e-marketing that involves the promotion of websites and increases the visibility of a website in search engine result pages by indexing as well as buying ads. 
This article has specifically extended to online startups, who are trying to find new ways to market their websites or products. 
Here, we will discuss search engine marketing (SEM), types of search engine marketing strategies; Search engine optimization (SEO) and pay per click (PPC).

How can search engine marketing (SEM) benefit your business marketing?

What is Search Engine Marketing (SEM) and How Does It Work?

Overview

There are many ways of e-marketing, some of which are easy to achieve, and only require time and effort, specific goals and strategies. 

Search Engine Marketing (SEM) is one of the most important channels of e-marketing which involves the promotion of websites and increases the visibility of a website in search engine result pages by indexing as well as buying ads.

The biggest power of search engine marketing is that it gives website owners the opportunity to get their products or services to the right customers at the right time. 

If you choose the right keywords, your ads can appear in a user's search results only when they are in the right mindset to make a purchase. No other types of ads can do this, which is why SEM has incredible power.

This article has specifically extended to online startups, who are trying to find new ways to market their websites or products. Here, we will discuss search engine marketing (SEM), its types and the difference between their methods or strategies.

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a form of e-marketing or internet marketing that specializes in marketing websites and applications to improve and increase the visibility of the site to be marketed in Search Engine Results Pages (SERPs). 

As a webmaster or investor, the appearance of your pages in the first ranks or the first page of search engine results means more new visitors you get and therefore more profits you gain whether your website revenue comes from advertising or your site is a web store. 

The trend towards this type of e-marketing must be patient to achieve the desired results if it works to appear in the freeway "SEO" The owners of quick results tend to the other type of engine configuration through paid advertising in Google "PPC".

How Does Search Engine Marketing (SEM) Work?

Search Engine Marketing (SEM) is paid advertising strategy to show your website on Google's Search Engine Results Pages (SERP) or Bing, Baidu, Yandex and other search engines. 
This type of marketing requires continuous effort and some technical work to achieve the desired goals. 

There are a lot of Search engines on the Internet that uses an online auctioning system, where website owners or investors can bid on specific keywords that can be used as search terms by search engine users when they search for products or services.

This paid advertising service is Google's biggest source of revenue and can be a great way to attract new business clients.

In the digital marketing industry, ads are known as pay-per-click (PPC) ads as the person who publishes the ad does not get paid for it until the user clicks on the ad. PPC ads have many formats, they can be small in size or text, larger visual ads, or even video ads.

There are four methods of search in search engine marketing: keyword research, website saturation, backlinks, website popularity, and Whois tools. 
Whois tools will reveal the location of a site and provide valuable information on trademark issues as well as copyright. 
Keyword search is often the most important of the four, where everything is about choosing the right keywords in your marketing efforts.

Types of Search Engine Marketing (SEM)

In practice, there are two types of search engine marketing strategies:

1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a set of techniques you do within your website such as internal links and internal SEO or what is known as on-page SEO and also external links and external Seo or what is known as off-page SEO. 

This strategy is based on natural appearing in search results or Organic Listings. Normal impressions usually occupy the bulk of the results page. 
This type of marketing depends on putting the keywords in the content of your site appropriately in order to be in the first place of the search engine results, thus increasing your website visitors and achieve your goal quickly without spending a dollar. 

Always remember that this type of search engine marketing needs to be patient until you get tangible results from the search engines and in all cases may be the expected period of not less than 5 months if the constant updates are taken into account and applied first-hand.

Google's algorithms rank the pages of sites related to the keyword a user enters in search results based on their importance and relevance to the keyword.

Pay Per Click (PPC)

This strategy is based on Paid or Sponsored Listings, a text ad that appears at the top of the search results page. 
In other words, the advertiser asks the search engine to show its advertisement when users search for specific keywords chosen by the advertiser. 

In the PPC system, you pay for your ad to appear in the first search engine results. The payment method is pay per click on your ad (CPC) or Pay for your ad to appear 1000 times (CPM). 

This type of marketing depends on the targeting of certain keywords that have a low CPC and at the same time with a high average monthly search so as not to lose a large part of the advertising campaign budget.

SEM vs SEO: What is the difference?

⇨Search Engine Marketing (SEM) refers to paid advertising campaigns that show results in Search Engine Results Pages (SERPs). 
While Search Engine Optimization (SEO) refers to activities that improve visibility and increase the possibility of a website appearing in SERP's primary results.

⇨SEM is a great way to get a new site to get started fast, or to create an existing site to easily generate large traffic. 
SEO is a long term strategy that can provide free traffic for a very long time.

⇨SEM and SEO are an important part of digital marketing strategy or any online marketing program. 

Which is Better SEO or PPC?

⇒SEO is the best in search engine marketing because very simply you don't need to spend a dollar to control search engines, unlike PPC ads.

⇒SEO is also important in marketing through search engines for the other type because the results are continuous and do not end.
SEO is the opposite of PPC. PPC ends with the results of the end of the ad campaign time, but do not despair when applying the rules and techniques of SEO.
Because SEO may take as long as we mentioned for 5 months to get tangible results for your website from search engines.

---

By: Mahtab Alam Quddusi