Event
personalization includes all the strategies and tools used by event organizers
to tailor your events, outreach, content, and activities to meet the specific
needs of your target audience.
Learn how to personalize your event experience, how
technology can help measure event personalization, how to collect valuable data
from events and more.
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| Event personalization |
How to Personalize Your Events: Analyzing the Various Stages of the conference Attendee Journey
The human
desire to be recognized as an individual has been taking the forefront in terms
of the deliverance of various services and experiences.
The impact
of this concept of personalization is evident in every field and sector,
including event organization and management.
For
professionals operating within this industry, providing personalized
experiences to the attendees of an event has become the new norm.
The
extensive use of digital technology in the planning and management of different
aspects of an event has further popularized this trend.
Using these
technologies for event personalization has resulted in greater participant
engagement leading to the ultimate success of the event.
Event Personalization – A Brief Overview
Event
personalization can be defined as the combination of tools and strategies
used by event organizers to match the specific needs of individual
participants.
The primary
objective of event personalization is to offer a more curated, engaging, and
successful experience to individual attendees. It is based on the understanding
that people are different and hence think differently, have different learning
capabilities, and respond to situations differently.
That is why
event personalization is the key to make it successful and truly unforgettable
for the attendees. This can, in turn, help organizers to attain pre-defined
event objectives such as driving revenues and building long term customer
relationships, in an effective manner.
Understanding the Different Stages of Event Personalization
Most people
are of the opinion that event personalization is a daunting task that requires
extensive data collection and great technical knowledge.
However,
with the easy availability of technology solutions for handling different
aspects of event organization and management, personalization has become a
relatively simple and effortless task.
In fact, it
is now possible for the organizers to create an app for the event on their own
by using reliable event app builder software.
The process
can be further simplified by dividing it into stages and integrating
appropriate technology for fulfilling the personalization objectives of each
stage.
Discussed
below are the key stages of event personalization that ensure an amazing
experience for the attendees.
Using Innovative Methods for Pre-Event Data Collection
A majority
of event organizers today rely on efficient software that uses a wide range of
attendee data for a truly memorable event.
The process
of data collection for the same begins long before the actual date of the
event.
Personalizing
this data collection experience sets the tone for ensuring a great attendee
experience.
The
organizers need to make sure that the data collection process is interactive
without hindering the day-to-day working of the attendees.
The process should focus on obtaining
information through innovative methods that also help in making the attendees
curious about the event.
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| Using technology for data collection |
Personalizing the Registration Process
Personalizing
the registration process is the most important step in the direction of
ensuring an exclusive experience for the attendees.
Keeping the
registration process simple and user-friendly is the key to ensuring its
success in the way of a greater number of registrations.
Rather than
forcing prospective participants to fill up long, clunky, and generally
cumbersome registration forms, it is advisable to design the forms to be crisp
and interactive.
The
organizers should also make it possible for the participants to fill up the
embedded forms made available to them through links in emails or messaging
Create Awareness through Social Media
Social media
channels have come to play an important role in creating awareness about an
upcoming event.
With the
number of people using various social media running into billions, they provide
the perfect platform to expand the reach of the event in a cost-effective and
timely manner.
Investing
time and effort in creating an event page for posting or sharing relevant
information, interesting facts, backstage video clips, and even personalized
messages from keynote speakers and performers are just some ways to create a
buzz about the event.
In addition,
making it possible for registered participants to share the posts uploaded on
the events page across their own social media profile can also help in creating
a personalized experience.
Plan Event Agendas as Per Participant Interests
Attendees
are likely to feel more interested in an event if its agenda matches their
interests and needs.
In this
context, the data collected from interested participants can play a vital role
as the event organizers can use the same to plan sessions that are likely to
draw a greater number of attendees.
For
achieving this objective, organizers can use an agenda app to collect relevant
information based on any similar events or sessions attended by registered
participants.
In addition,
the app can also be used to convey relevant information to the participants to
help them discover in-event sessions that match their specific interests.
Offer Easy Networking Opportunities
One of the
key aspects that drive people to take part in an event is the wide range of
networking opportunities it offers.
By making it
easier for the participants to interact and set up new networks or join
existing ones, organizers can take personalization to a whole new level.
This can be
ensured by using an app maker to include features in the event app for
encouraging meaningful connections between participants.
Enabling
attendees to interact with each other as well as the organizers and even key
performers and speakers through dedicated chat rooms and in-app messaging
services can ensure better networking opportunities for the attendees.
Simplify Interactions between Sponsors and Participants
It is only
natural for event sponsors to seek interaction opportunities with the
participants at various levels.
Enabling
such interactions in a simple manner and without causing inconvenience to
the participants is the key to successful personalization.
The
organizers should make sure that they keep the interest and behavior
patterns of the participants in mind while creating the most effective
solutions for participant and sponsor interaction.
The
participants should also be provided with the freedom to reject the
interactions initiated by any event sponsors or participants without providing
any reasons for the same.
Personalization after Event Completion
Event
personalization should not be limited to only before and during the course of
the event.
Rather the
personalization process should continue well after the event is over as it
helps establish an everlasting relationship with the participants.
Seeking
detailed feedback from the attendees about their overall experience is just one
aspect of post-event personalization.
Other common
ways of ensuring post-event personalization include sharing information about
any similar upcoming events or even updating them about any special offers being
made by a relevant sponsor with individual participants as per their interests
and preferences.
Maintaining Privacy of Event Attendee Data
One of the
key aspects of event personalization is the maintenance of any private data of
the attendees before, during, and even after the event.
In fact,
concerns about the misuse of data by event organizers or their partners are
amongst the biggest reasons that prevent individuals and companies from sharing
such data.
Overlooking
this important aspect of the attendee journey can result in alienating them
from the band besides causing a deeply negative impact on its market goodwill.
Having
stringent privacy laws in place and seeking attendee permission statements are
just some ways to maintain the privacy of vital attendee data.
Event
personalization offers a huge opportunity for organizers as well as
participating bands to enhance their reach and drive revenues. Having the right
technology in place further helps to ensure a truly exclusive attendee
experience.