Online branding gives you brand loyalty and makes a memorable impression on consumers. Here are 14 essential steps for a successful brand building process.
Online Branding Strategies: 14 Simple Steps for a Successful
Brand Building Process
What is a Brand?
A brand is a name, term,
design, symbol, or any other feature that is openly distinguished from other
products and services so that it can be easily communicated and usually
marketed.
A brand is one of the most
important components on the basis of which the public identifies a commodity.
The brand represents the face of the company and the sum of people's perception of a company's customer
service, reputation, advertising, and logo, or represents the link that
connects the audience with the company. In fact, a company is often referred to
by its branding.
The brands of the
companies guarantee a monetary value in the stock market if the companies are
public, and affect the value of the shares when they rise or fall.
A trademark is a type of
intellectual-property consisting of a recognizable symbol, logo, design, brand
name, wrapper, packaging labels, tagline, or expression used by manufacturers
or service providers to identify products and/or services.
For a successful
brand-building process, it is important to preserve the integrity of your
trademark and register it to become, according to the law, a private property
that cannot be forged or exploited for the benefit of others.
Why is a Good Online
Branding Important?
Branding is a marketing
practice that seeks to create an emotional connection with consumers and make a
strong, positive perception of a company, its products, and services in the
customer's mind.
Digital media helps you to
get found easily, make friends, build a community and share your journey in a
more personal way, and it helps brands connect with existing and potential
consumers, thereby humanizing the brand.
Online branding is a brand
management technique that gives you brand loyalty and ensures that your clients
and potential consumers commit your brand to memory, remain loyal to your
brand, and pick you over others in the market.
The importance of online
branding can be summarized as follows:
- Online branding tells people what your job is.
- It enables you to build trust between you and your clients, and increase your customer base.
- It increases your credibility because it creates a significant place for you in the market.
- It gets customers to market on your behalf because they like and love what you offer.
- It adopts a mutually beneficial relationship between you and clients, which raises their level of loyalty to you, and their intention to deal with you time after time.
How to Build Your Brand
Online
The business world has
evolved in an unprecedented way and is based on purely scientific rules, rather
than personal efforts that were used to control decision-making before.
Subjecting all steps of
work and marketing to abstract scientific study contributed to the formation of
a general vision applicable to every business with privacy in mind.
One of the most important
of these findings is the importance of the brand building. The importance of
brand building is that people have a natural tendency to trust those they know,
and they tend to work with those they trust.
Choosing the best brand
identity design is one of the important things that all companies should be
interested in.
Deciding which type of
business is right for you that will show your company’s image in front of your
customers is the cornerstone for building your brand.
Brand identity is the
visible elements of a brand that increases your profits and sales because it
can attract customers to you, because of its unique and distinctive design.
And if you want to build
your brand, design your company's websites professionally and attractively, to
appear in front of your customers in an honorable manner.
14 Tips for Successful
Online Brand Building
The brand can be the
deciding factor for consumers when making a purchase decision.
Branding gives your
business identity, makes your business memorable, and supports your marketing
and advertising efforts.
Here are 14 essential
steps for a successful brand building process.
1. Build brand awareness:
Brand awareness refers to
the ability of people to remember and learn about your business.
Brand awareness is the
extent to which consumers know that a particular company product or service
exists.
Creating brand awareness
is one of the major steps in promoting any product or service. People get to
know your brand under different circumstances, whether they are on Facebook,
Twitter, YouTube, etc.
Brand awareness is of
paramount importance when launching new products and services from the company.
2. Build brand recognition:
Brand recognition refers
to how familiar your brand is to your customers.
Brand awareness is the
result of brand recognition and brand recall. Brand recognition helps consumers
to correctly identify a specific product or service.
These days, the best way
to reach this is to communicate with clients on a personal level, and the more
intimate the relationship you build with clients, the more they like you, and
consequently the greater the chance that they will work with you.
3. Get a unique website and
blog design:
A well-designed website
can help you nurture leads, get more conversions, provide a good user
experience, and help your visitors to access and navigate your website easily.
The key to having your
brand identity rememberable is that First Impression is the last impression ...
and having a unique design for your blog or website creates this effect on the
same customer, and this design must combine distinction with ease of use.
You can create a unique
website with a little ingenuity and creativity. Keep in mind easy navigation,
visitor trends, and SEO when designing your own website.
4. Choose the right colors
and fonts:
Colors do not define the
appearance of your brand only, they convey the feeling that you want to convey
to the world and help you to make it compatible with your brand
completely.
You will need to choose
colors that distinguish you from direct competitors to avoid confusing
customers.
Color psychology is not an
exact science but it does help inform the choices you make especially when it
comes to the color you choose for your logo.
5. Get a matching logo
design:
Your logo must reflect the
nature of your business in an aesthetic and simple manner at the same
time.
The customer's psyche must
be taken into account in choosing the colors and design, so that the logo
becomes entrenched in the unconscious mind of the customer, so as soon as he
sees it anywhere he summons your brand to his mind easily.
The logo is able to
deliver a specific message in a unique and intimate mental image that sticks to
the recipient and expresses the sign and conveys dozens of messages that the
user receives, translates and understands, and reaches his convictions
smoothly.
6. Create catchy slogans
and taglines:
A slogan is a catchphrase,
usually under the logo, that represents a product or company. Slogans and
taglines are similar, but slight differences separate them.
Slogans can be changed
frequently and are often specific to specific campaigns while taglines are more
permanent representations of your brand.
The slogan is a line of
identification that summarizes your business identity message in several simple
words with a bell for easy memorization.
For example, there is a
Slogan of shipping company, FedEx – When there is no tomorrow ... and camera
company Nikon's slogan is "At the heart of the image" ... and
PlayStation brand uses "Play Has No Limits", Live In Your World, Play
In Ours ... and so on.
7. Create the perfect
"About Us" or "Start Here" Pages:
This page is an excellent
place to talk a little about yourself or your business so that customers get to
know you, and it is better to highlight this page so that the visitor accesses
it first.
Try to focus on the
features and benefits that the customer will receive, and talk about yourself
with some pleasure and pride. Also, make sure to include an e-mail registration
form at the end of the page .. and give a free gift if possible.
8. Add Facebook like box to
the site:
Communication through
Facebook is considered a lot easier than communicating via e-mail for a large
number of customers, so this method should allow them to communicate by adding
the Facebook likes box to the site in a visible place, so that whoever wants to
ask you a question, or tell you any information, can do it without hardship.
9. Add links to other
social networks:
Your platform that occupies
the first place is the blog or the site, but it should not be the only one,
because the different social networks have their fans, each network separately,
but do not do this in an ill-considered and distracting way.
First, you should focus on
Facebook and Twitter, then go to Pinterest, Telegram and Instagram, and so on.
10. Create unique, valuable
content:
Creating original and
unique content is a great way to familiarize yourself with potential clients
and customers while building goodwill and demonstrating your authority.
Content marketing isn't
just a buzzword, it is a necessity in today's digital marketing landscape.
See every article you
publish as a unique piece of art in itself, and in order to create useful
content for your visitors, you can simply answer their expected questions, or
offer solutions to the problems they encounter.
Make sure that if you
provide unique and valuable content to change the way people think, they will
see you as their spiritual father.
11. Post helpful
educational videos to people:
Video is an essential part
of every brand's communication strategy, it gives a personal feel to your
audience and provides transparency about who you are.
Helpful educational videos
will transform people's perception of you as a virtual entity into that you are
a human being. This raises the level of intimacy of the relationship between
you and your customers, and it also increases the level of customer confidence
in your capabilities and skills in an extraordinary way.
So, provide people with
useful content that they do not expect to receive for free, and inform them
indirectly that you are an expert in your field, and that you love them and
belong to them that is not available to others for free.
12. Build brand
credibility:
Before your potential
customer completes the purchase, regardless of its quality, i.e, before paying
money in other words, he must trust you, and your brand must be highly credible
to him.
Make sure to manage all
aspects of your brand effectively and continuously, making sure that they are
appropriate and always reflect a positive image of you.
The sad thing is that most
business owners stop at this step because it is the most stressful step in
building a brand.
This step revolves around
building value by giving people content of high value, and an important benefit
to them, which makes it worthy. So that they will not share it with their
friends and acquaintances and tacitly acknowledge that it is high-value content
with credibility.
13. Stay focused while
building your brand:
Creating or selecting a
brand is not an easy matter and there are companies that mainly specialize in
finding, or creating, the appropriate brand for your company's needs.
There are no fixed and
clear rules for defining a successful brand, but there are some useful
guidelines. It must first ensure that the proposed mark meets the legal
requirements for the purposes of trademark registration.
The brand must essentially
be distinct enough to be able to be protected and registered with the national
and foreign trademark office with which it deals. The distinctiveness of the
mark helps the consumer to easily identify it.
14. Implement your brand
across your business and develop it as you grow:
A successful brand means a
good product to impose itself on the scene, and it also means great confidence
that this product has on the part of consumers, and it also means that they
hope to provide more development and innovation on the product or to introduce
more new products.
Therefore, the owners of successful brands are very limited, because the success they were able to achieve in imposing their brand on the market was neither easy nor simple, and they deserved it well.