If you want to be successful in ICO marketing, you must have an SEO-friendly website to promote the ICO project and enable it to reach its target market. Here are 8 SEO tips that you can incorporate into your ICO digital marketing plan to boost ICO "token sale".
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| Initial coin offering (ICO) |
How to Create an SEO Friendly Website to Promote Your ICO Effectively
Initial coin offering (ICO) has been actively used by blockchain companies to raise funds. The number of start-up companies has increased, and the amount of funds raised by each company has also increased.
However, not every ICO is a success story. Therefore, the failure rate of ICO is increasing year by year.
It is vital for companies to implement and execute digital marketing strategies and SEO into their plans so that they can stand at the forefront of the market.
Although social media platforms such as Facebook, Google, and Twitter prohibit the use of encrypted advertising on their platforms, SEO is still the most feasible and effective solution that can take a place in users' minds and the searches they conduct.
So, if you want to position yourself as a top brand in the minds of users and attract attention to content creation, try to incorporate the following SEO strategies into your ICO digital marketing plan.
8 SEO Tips to Improve ICO Website Ranking and Boost Token Sale
Below are 8 SEO strategies you can incorporate into your ICO digital marketing plan to boost "token sale".
1. Make an Impressive Website
Building a great website for your ICO launch and blockchain startup is one of the most important aspects of a successful token sale. A good website can serve as the basis for your ICO marketing strategy.
A well-designed and SEO-friendly website makes a good impression on your target audience. A poorly designed website can drive visitors away which will hurt your ICO marketing.
The Hero Section is of crucial importance in ICO web design. This section is the most viewed part and a deciding factor as to whether a user will stay or leave. The inspiring and good-looking image makes it more informative and attractive.
The website template should be well suited for cryptocurrency, ICO, coin traders, and other companies related to financial transactions.
So, before launching your ICO, make sure you have a well-designed and good-looking website. Your ICO website should be easy to navigate, with a responsive design that will enable your visitors to navigate and get as much information as possible in the shortest possible time.
2. Create a blog on your ICO website
During SEO, content marketing has proven to be very useful because it can help you connect directly with your audience and answer the questions they may encounter. Secondly, content marketing also allows you to use keywords and phrases that users are most likely to search, thereby increasing traffic to the ICO website.
To integrate content marketing, you can start by creating your own blog on your main website. Then start with market research, find out the audience's queries about your project, and create small pieces of content that contain the keywords they are most likely to search for. In this way, you will be able to satisfy all the audience's questions about your project. In addition, you will be able to generate a large amount of content with targeted keywords, each of which is separately indexed in Google’s database, thereby improving the overall reputation of the site and thereby ranking.
3. Speed Up Your Website
One of the most important but still overlooked aspects of a website with a good ranking is its load time. Google is considering this factor when indexing and ranking websites in the database. Generally, the loading time of a good website should be between 2 and 3 seconds, and a website that takes a long time usually has a higher bounce rate.
If you create a website that is too cumbersome, not only will it be ranked poorly by Google, but it will also not attract more visitors, so the contribution you receive will be reduced.
4. Optimize Your Site for Mobile
Mobile optimization is the key. There are more than 3.8 billion smartphone users around the world who spend more than 4 hours on their phones every day, so it is vital to make your website compatible with mobile devices.
If you try to improve mobile responsiveness and make your website mobile-friendly, you can not only bring new supporters and investors to the project but also increase your chances of getting a higher ranking in Google search.
Since 2015, Google has been using mobile responsiveness as one of its factors when indexing and ranking websites.
5. Use Long-Tail Keywords
When preparing a blog or even a website, try to include some long-tail keywords that are more specific than one or two keywords. This will help Google clear similar results, so as to determine the website to be displayed based on user queries.
As you can see, for the keyword "ICO company", high ranking company is displayed, and if you specify the keyword and type "How to launch an ICO", the relevant results will be displayed.
6. Improve User Experience
An important aspect of SEO is to design and develop a user-friendly website. Since Google takes into account the average time users spend on your website, you need to make sure that users can easily navigate through the various components.
The easier your journey, the longer he will stay on your website. For example, when designing an ICO website, you can make the title clearly and accurately refer to the solution you are building in a single line.
You can then have options or tabs that allow users to choose to buy tokens or read white papers, then select the problem statement, the solution being built (brief introduction), etc.
In this way, users can jump from point A to point B easily, so they are interested in learning more about your project.
7. Be Active on Social Media
Social media is capable of driving traffic to your website. If you share your website links on social media platforms, you can drive more traffic to your page.
Social media is now also having a big impact on your SEO. However, it does not directly influence SEO rankings, it can impact factors that affect your rankings.
If you find that when you search for the name of a brand on Google, a link to the social media page of a brand or company often appears, which is at the top of the search results. Therefore, most of your potential customers may enter your social media channels to find information and learn more about your project.
Therefore, please make sure that your social media is up to date and post content and new information on it regularly. In addition, include links to blogs, websites, and other channels of social media so that your potential client can redirect and visit your website.
8. Try to Create Video Content
Video content usually ranks higher in search engine results, so if possible, try to create optimized video content that users can benefit from. Mark it, describe it, and host it well on YouTube (the second largest search engine), as this will increase your chances of being displayed as a Google search result.
Conclusion:
If you incorporate these SEO strategies into your digital marketing plan, you will be able to generate optimized content that will highlight your ICO project and bring it to the attention of investors.