Anchor text matters greatly to SEO (Search engine optimization) and has a great impact on rankings. If you’re looking to optimize your blog with Anchor Text and improve SEO rankings, then you need to keep reading this article.
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| Anchor Text Optimization for SEO |
Why is Anchor Text Important for SEO? How to Optimize Your Blog with Anchor Text
Anchor Text Optimization rules the world of SEO. When you create a new link, the anchor text of that link is used to help your website rank higher on the major search engines. Improper utilization of this tool will not only slow down your site's ranking but also decrease the overall traffic.
Anchor text optimization is beneficial because it allows you to use the anchor text for external links, which are more likely to increase your click-through rate to your website. This type of optimization also helps strengthen the trust between you and your reader. In this post, I'll be going over the basics of anchor text optimization, as well as some ideas for how to use it on your site.
Different Types of Anchor Text
There are different types of anchor text including: Exact match anchor text, Partial match anchor text, Branded anchor text, Naked anchor text, Generic anchor text, and Image anchor text.
The generic anchor text and the branded one are most commonly used anchors. There are many things to consider when determining your anchor text. It's important to understand that the choice of anchor text has a significant impact on your organic rankings.
At first glance, it seems as if having more generic anchor text will help you rank higher in Google. But often, this is not the case. For example, let's say that I'm building a website about "famous authors," and I want to use the anchor text:
"Top 10 Famous Writers."
This is a trendy and generic term, but it has no real value in my article, and I know that Google will not show it as the first result for my search query. On the other hand, let's say that I pick:
"What are the top 10 famous writers?"
This is a much better choice because there is actual value in my article, and Google will likely show this as the first result for my search query. This is because I've used a specific action that people can take with my article — "what" — instead of using a large variety of words like "classics author" or "famous writers." This will help me achieve better rankings and increased traffic from search engines.
How to Use Anchor Text
Anchor text is the text that's written in the anchor tag on a page. It can be used to link to another page, to a specific section of the page, or even to a particular paragraph. In addition to being used for internal linking, anchor text is often used for external linking.
Internal linking refers to the use of anchor text to link your site's content elements together, such as linking your homepage to an article. This is usually done using anchor tags with the keyword "home" as part of the link. For example:
This way, if someone searches for "homepage," they will automatically come to your homepage.
External linking refers to using words or phrases from your site's content as the link text, such as using "click here" as a link:
The search engine spiders will then see this and link to that section of the page. This is useful for creating interesting and engaging pages that help drive traffic and conversions.
Few Examples on how to use Anchor Text:
For example, if you have a website about gardening, your title tag should contain words like "gardening blog" or "gardening tips." If you have a blog about social media marketing, your title tag should include words like "social media marketing tips" or "social media marketing strategy."
Another example is if you have a landing page for your business that reads "How to Sell Your House Fast, "then the anchor text should not be 'sell.' You want it to say something like 'seller's guide,' 'selling a house,' etc. This will help you rank well in search engines because search engines pay attention to what people are searching for when looking for what you are selling.
Here is one more last example: A local dog-grooming store posts a link on its blog about how to groom a dog without getting scratches. The link is posted as "Groom Dog Without Scratches." Let's say someone clicks on this link and goes to the site and buys a service. Here's what happens:
1) Google sees that someone clicked on the "Groom Dog Without Scratches" page and now wants to rank for the term "groom dog without scratches." Google figures that if these keywords are popular enough for someone to click, they probably also rank well in searches for those terms.
2) Google begins looking at the anchor text of this page – "Groom Dog Without Scratches – Instructions – How To Groom Your Dog Without Getting Scratches – Dog Grooming Advice – How To Groom Your Dog Without Scratches – How To Groom Your Dog | Best Way To Groom A Dog | How To groom Your Dog Without Getting Scratches | Easy way to groom a dog | How to groom your dog" - and decides it ranks well for this keyword phrase. In other words, it thinks it's a good fit for what people are searching for when they search for "groom dog without scratches."
3) Now Google sees that other pages are ranked for the same keyword phrase, so it starts ranking those pages.
So you've heard about anchor text links and how they can help you rank higher on the SERPs. But do you know how they work? Does it matter? And what should you do if you're unsure about what to use as your anchor text?
How Does Anchor Text Optimization Affect SEO?
As we all know, the more links a page has pointing back to it, the more likely it is that Google's algorithms will pick up those links. However, there's a lot more to this than just having a bunch of links pointing back at a page. Google goes out of its way to make sure that there aren't duplicate pages – so if two sites have the same exact text – same keywords – they'll both show up in Google. This is where anchor text can come in quite handy.
Google will give that page a certain number of anchor text links pointing at it from other web pages for every page you put an anchor link on. When a search engine user clicks on these words, they will follow those hyperlinks and go to that webpage. So whenever you see "http://www.yourwebsite." as your anchor text, it means that the link will point at another webpage for every click made on it.
If your website is www.yourwebsite.com/product/demo-pad-no-script/, then when someone types in "demo pad no script" into their browser, they will go to http://www.yourwebsite.com/product/demo-pad-no-script/. In this case, your product page will show up as one of those hyperlinks that come from the anchor text "demo pad no script" because those words all link back to the same webpage! This makes your website appear more relevant than other websites because people clicking on your website would be looking for whatever product you have listed there!