Top websites ranking is the pinnacle of every online business success. On-Page SEO is one of the fastest ways to improve your site's ranking. In this post, we will show you 6 easy steps to improve your site's rankings (SEO) and rank higher on Google.
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| How to Rank Higher on Google |
How to Improve your Site's Ranking (SEO): 6 Easy Steps to Rank Higher on Google
It could be a bit tiring not seeing your website on the first few Google pages despite your continuous efforts to rank higher. Ranking high on Google search pages is one of the best methods to promote your business online. It helps you to drive more traffic to a website.
Usually, about 31.7 percent of the clicks on Google search pages are linked to the first page of Google. Only about 0.78 percent of the clicks are for the second page of Google. Now you know why it is important to rank higher on Google search pages. You have to get your website as high as possible.
Driving your website to rank higher on Google could take a while. The growth is slow, and there is no magic behind it. It takes study, creativity, persistence, dedication, and resourcefulness. You have to constantly be on your toes because the Google algorithm changes every day. There is no slacking in this business.
Despite that, you need to put in massive hard work; there is a shortcut that can help you easily scale up Google search engine pages.
How Does Your Website Rank Higher On Google?
You can follow some simple steps to rank your website higher on Google search engine pages. Let's check some of them below;
Step 1: Measure your keyword ranks.
The first step to increase your rank is to search your website for keywords you are already ranking for. Check for underperforming keywords. Websites do not rank high basically enough because the keywords are not performing to expectation.
Your focus should be on the keywords that are already on the first page of Google, but it is not ranked as the first or the second on the page. It is not enough to focus on keywords that put you on the third page of Google. Moving from the third page to the first page may not increase your traffic as much as moving from the fifth position to the second position on the first page.
Use Google Search Console to analyze your current keywords. You will be able to see the ones that are performing badly so you could improve on them. If any of your keywords are already on the first page of Google search pages, focus more on moving higher.
You can also combine Google Analytics with Google Search Console to get more accurate results.
Step 2: Focus on the Right Keywords
A method you can use to improve your search visibility and rank higher on search engine pages is to target the right keywords you will use for your website. Understanding the potential audience’s search intent is vital before selecting the keywords to use for your website. It gives you an overview of exactly what your customers may be looking for on the web.
Analyze search engine result page by using any of the following to get keyword ideas;
- Check for 'related searches.'
- Check for 'people also ask.'
- Check got Google suggestions.
- Use Google Keyword Planner
Tools like Google Keyword Planner help you to generate new keyword ideas just like the others. However, it goes further by giving insights on how the keywords can perform. The idea is to focus on keywords with low competition but with considerable high search volume. Most times, keywords with low competition are long-tail keywords. It makes a difference to use them because potential customers who are ready for purchase always use them.
Step 3: Improve On-Site SEO
Focus on on-page SEO if you want to quickly improve your rank on Google because it gives quick results.
One-page SEO is basically about optimizing your website around target keywords. You should ensure the following;
Place your target keyword close to the start of your title tag. This process is called frontloading. Do this because Google tends to emphasize more on terms showing up at the title tag’s beginning. The remaining are not quite relevant to Google.
Your content should be a minimum of 1800 words. Longer content usually ranks higher or better on search engines. Try to cover almost everything people want to know about a topic in your content. The only exemption for this category is an eCommerce website that does not need much content.
Add your target keyword between two and three times on your page. Google will identify the keyword as the search query.
Step 4: Pay attention to Technical SEO
Make sure your website is mobile-friendly. We are in 2021, and almost all users use their mobile devices to access search engine pages.
It could be difficult to rank high on search engine pages if your website is not optimized for mobile devices. Visit "search.google.com/test/mobile-friendly" to check if your website is mobile-friendly.
Also, check out how quickly the website loads. Slow websites will not rank high on Google. It is one of the factored Google uses. Visit "webpagetest.org" to find out how fast your website loads.
Another technical part you should find out is to check if Google is indexing your website. Use Google Search Console to find out.
Furthermore, if your website is on WordPress, use social plug-ins.
Step 5: Reduce Bounce Rate
Use the right keywords from your new keyword idea list for better content. Creating better content will help you rank higher on Google.
There is a basic template for writing engaging content. It is not just about writing. It is about crafting content that answers the questions of your audience. The goal is to keep your audience glued to your website for a long time. Pay attention to the following;
- Optimize your content for informational keywords. Write detailed and resourceful content, and Supplement it with a well-described meta description and title tags.
- Write data-driven articles. They will increase your traffic. Your audience will see the content as authoritative, allowing you for more organic reach.
- Use your storytelling skills to attract your customers, including your own experience. The stories should captivate your readers, evoking their emotions and allowing them to understand that you can relate to what they are looking for.
- Use call-to-action (CTA) to lead your audience to their solutions.
Step 6: Track your Results and Monitor your Progress
You will surely see positive results if you've followed the first five steps. From there, you need to track your results. Monitoring your progress is the only way to ensure you are getting results.
You need to understand that it is not only about ranking high on search engine pages. The most important thing is to have organic traffic.
Ranking as the first position on the first page does not necessarily translate to more traffic. This point is possible because of organic CTR. It could also be that a single page ranks for more than one keyword. If a page ranks in the second position, it could generate more traffic than the first position if more keywords are ranking for that page.
Conclusion:
Ranking higher on Google is not a day's step. It takes time and hard work. However, it's possible to get it done fast if you follow the right steps. The most important thing to rank higher on Google search engine pages is a keyword. Once you get your keywords right, you've solved half of your problem.
It's a must to evaluate your current website, check the underperforming keywords, and make an adequate amendment. Furthermore, you should pay attention to your content. Make sure it is valuable and attractive for readers. Avoiding bounce rates is also a key to ranking higher on Google.