How to Take Advantage of Instagram for Your Business

If you're interested in using Instagram to promote your business, here you will learn how to take advantage of Instagram for your business. 

Instagram for Business

10 Ways to Take Advantage of Instagram to Grow Your Business

At this time,  we live through great technological and social changes that are difficult to predict. The new economy requires professionals to acquire flexible adaptation skills. The big global brands take advantage of new technologies to promote and sell their products, creating new opportunities and competing with traditional brands.

If you are willing to take advantage of the power of the tools offered by social networks, especially Instagram, then you cannot stop training yourself in the management of strategies specific to this platform.

Instagram is one of the social networks with the greatest public interaction every day, a public that can be a potential client for your business.

Instagram has become one of the preferred social networks for millennials, with more than 500 million active accounts every day on Instagram worldwide and 1,000 million active accounts per month. This has made companies from all over the world deploy their marketing strategies on the platform.

The millions of users that Instagram has made it a very attractive social network to increase sales, increase visits to the web, create a community and be in contact with your target audience.

Read Here: Why Brands Prefer Instagram Over Other Social Media Platforms

10 Tips to Take Advantage of Instagram in Your Business

If you're willing to take advantage of the power of Instagram, the following are 10 tips to use Instagram to grow your business. 

Create a Company Profile

Although it seems obvious, the first thing we must do if we want our company to be correctly represented on Instagram is to create a business or company profile. It is something very simple, but not all companies do.

It consists of linking your Instagram profile to your Facebook company page. If you do so, you can promote your posts from Instagram, from the Facebook Ads Manager, or from the Business Manager. Another function offered by commercial profiles on Instagram is the possibility of accessing statistics on your community and content, something very valuable that will help you when defining your strategy on Instagram.

Another aspect to take into account when having a correct presence on Instagram is the configuration of your profile. This involves knowing how to choose the correct name for your company, using a quality profile image optimized for the rounded Instagram format, and even including keywords in your username.

If you do so, we will ensure that with a single glance your profile will make those users who visit you for the first time fall in love. 

Create Engaging Content

The key to success on Instagram is to differentiate yourself from others by offering your target audience engaging and valuable content to grab their attention. To do this, it is necessary to analyze the goals of the company to decide what to show, define the brand identity and a lot of visual creativity. In addition, the images must be accompanied by attractive text that encourages participation.

Build an Instagram Hashtag Strategy

Instagram started using hashtags a few months after its launch (January 2011). At first, they were used to increase your number of followers and get more likes on your photos, but indiscriminate and erroneous use of them has ended up minimizing their effect. 

The use of hashtags today is one of the most controversial aspects of Instagram. What and how many hashtags to use? Where and how to write them? And, above all, how to create a good strategy?

To create a hashtag strategy on Instagram, be aware of the number and location of your hashtags. Research hashtags on Instagram before using them. Find popular hashtags related to your brand. Hide your IG hashtags in the caption. Combine popular IG hashtags with smaller niche hashtags.

Use Instagram Stories

According to data from the platform itself, 500 million accounts use Instagram Stories every day, and a third of the most viewed stories belong to companies, so leveraging this functionality is very important for growth. Geolocation and mention of collaborators, for example, will help get greater visibility, as well as adding gifs, music or stickers.

Join the Reels

Instagram Reel is an in-platform tool that allows you to upload multiple clips of up to 15 seconds of video, with effects and filters. It gives freedom of creativity because it allows you to record and pause the video and has its own statistics. In addition, it helps attract a new audience, and if the content is visually attractive, it is possible to achieve visibility and positioning in the “Explore” tab.

Create a Community

Engaging with the audience and being close to users not only ensures feedback and content sharing but also gives the potential to convert these followers into future customers and brand ambassadors. A community is like a group of friends on Instagram, so you have to have a conversation and get close, always answer, ask questions, listen to the audience, and be consistent.

Have Defined Style and Aesthetics

Maintaining a consistent and distinct style on Instagram is a key factor. Having a specific aesthetic makes your profile more attractive and interesting. For this, it is advisable to decide which colors will prevail in the profile, configure the images and filters that will be used. These concepts should align with the logo, identity manual, website, etc. Everything should reflect the same.

Show the Most Human Side

Social networks provide brands with an ideal opportunity to show their human side and allow them to embody. Both in terms of history or hidden values behind the logo. To do this, it is recommended that brands show the world who they are, their identity, that they are authentic and consistent, and that they build a storytelling style. Additionally, posts that use humor tend to get higher engagement and are more likely to go viral.

Schedule the Content

Planning content on Instagram takes time and dedication. It is advisable to have a content calendar with specific dates related to the company's sector to create related publications and schedule their publication during peak viewing hours. According to statistics, the best hours are from 3 pm to 4 pm and from 9 pm to 10 pm on Monday, Sunday, Friday and Thursday, in order of relevance.

Pay Attention to What's New

Instagram is an ever-changing social network whose developers are constantly adjusting, making algorithm changes, or launching new features. It is therefore important to use the most appropriate one according to the sector of each business.

Read Also: How to Get More Followers on Instagram for Your Business