Tips for eCommerce Product Photography
Taking the right Ecommerce Product Photography is crucial for promoting your products and services online. It can increase sales and boost your online visibility, but you need to use the right equipment and know how to take quality photos. Here are some tips for capturing your products in the best possible way. Firstly, make sure you choose an appropriate background for your photos. You can use a real-life background or use a mannequin or model to pose for your product shots.
Optimize JPEG files to achieve a longer depth of field
While there are some benefits to shooting in RAW format, the gains are minimal and the workflow becomes increasingly complex. In addition, RAW is not recommended for novice photographers. Its benefits include greater color accuracy and the ability to correct captured image imperfections, but RAW is also more complex to learn and use.
Create a template for product photography
When creating product photographs for your ecommerce store, creating a template will ensure consistency. Using a photo editing program, create a template in any size. For the best results, use a size of 1000 to 1600 pixels on the longest side. However, remember that different platforms have different requirements.
You can use images from stock photo agencies or supplier sites. Just make sure to obtain permission to use them. On the other hand, if you want to sell a product on Amazon, you must follow the company's strict requirements for product images. In particular, your product images must contain the entire product, occupy at least 85% of the canvas, be pure white, and have realistic colors.
Work with a mannequin or a model
If you want your products to be more appealing to your target audience, work with a model to produce eCommerce product images. A model can help you create an even more unique brand and make your products stand out from the rest of the competition. However, models are expensive and can be difficult to schedule. If your budget is limited, mannequins are a great alternative. You can use an extra room in your office or warehouse to house a mannequin.
When working with a mannequin, it's important to have a plan for your shoot. You'll have to move the mannequin multiple times and mark the perfect shot. Also, a mannequin's pose will be different from the mannequin's pose.
Shoot against a real-life background
When shooting your eCommerce product photographs, the background you choose is extremely important. People process images 60,000 times faster than text. That means it's crucial to use high-quality images. Ideally, the background should be white to provide a neutral backdrop for the product. In addition, multiple photographs should be taken at different angles and perspectives to inspire your potential buyers.
Take photos of items in a real-life situation
While the ideal ecommerce photography may include the most detailed shots possible, there are other ways to make your photos more attractive and captivating. One effective strategy is to take photos of your items in a natural setting. This will enable you to capture the best light and create crisp, clear photos.
Another ecommerce product photography tip is to never limit yourself to just one photo of each product. When possible, take a number of photos of each product, including different angles and poses. This will allow online shoppers to get a realistic feel for what the product actually looks like. For instance, you can photograph clothing items spread out on a white surface or on a mannequin. In the latter case, use a mannequin of a different colour than the product or a person wearing the clothing in various poses.
Product Photography Tips
The most important part of a product photo is the quality of the image. Your goal is to show the product in its best light and give it the most accurate representation possible. This isn't the time for funky filters or creative editing, but rather, you should follow some basic photography tips. After all, you are trying to sell a product.
Product photography is a kind of commercial photography
Product photography is a great way to capture the attention of potential customers. A lot more than just taking pictures of products on display, this type of photography can also engage the audience and encourage them to buy your product. Product photography can be done with natural backgrounds or with items such as clothes or jewelry.
It requires different techniques
Product photography requires different techniques than other types of photography. To get a good product shot, you need to know how to set up your camera and lighting. You will also need to take several pictures of the product. This will help you to determine what kind of shots you should take and what angle you need to use.
It requires different lighting
Different types of lighting are important when photographing products. Backlights at the rear of the backdrop are helpful for bringing the subject to the front of the image, while reflected light can create a flattering halo. However, full sun can be hard to manage for a detailed photograph. To overcome this, you can use a technique called
compositing. This involves taking several photos of the same object and combining them in post-production.
It requires patience
Taking pictures of products requires patience and an eye for detail. To achieve the perfect shots, you need a studio with the proper lighting and backgrounds, as well as an uncluttered, open space. You also need to create a website and a business name. If you have a creative side, you can create scenarios and juxtapose your products to create an appealing photo.
It boosts sales
Product photography can be a great way to showcase your products. Consumers are more likely to purchase a product with a high-quality photo. A great way to achieve this is to use a professional photographer. This can help cut costs on call center and return rates. In addition, you can include information such as hidden messages or action shots to increase sales.
It can save you money
Product photography is a critical part of a modern business, especially if you sell products online. Many companies try to save money by DIY-ing photography, but this simply isn't enough in this competitive environment.