Email advertising is the act of sending a commercial messages via email to a targeted list of subscribers to promote products and services, drive sales and increase brand awareness. As consumers' attention shifts from stationary to on-the-go media, traditional email advertising has lost some of its appeal.
Despite the obvious prevalence of social media in our daily lives, we still receive emails in our inboxes. Email is still the “king” among digital marketing channels that generate huge ROI for businesses.
Outdated Email advertising is no longer as effective as it once was. To reach your target audience and increase your ROI, you must adopt new email advertising strategies. Here are 5 reasons why Email advertisements are going out-of-date.
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| Why Email Advertisements are Outdated |
5 Reasons Email Advertisements Are Going Out-of-Date
It's no secret that email advertisements are on the decline. With so many people using ad blockers and increasing numbers of people unsubscribing from email lists, it's clear that traditional email advertising is no longer as effective as it once was. Several studies have shown that email open rates have declined for years, and click-through rates are also down. In addition, many people are now using email clients that automatically filter out promotional emails, making it even less likely that your message will be seen. To reach your target audience, you must adopt new email advertising strategies. Here are five reasons why email advertisements are going out of date.
1. The Inbox is Too Full
It's getting harder and harder to reach people with your email messages because of spam filters and user settings that automatically block promotional emails. A recent survey found that 70 percent of the world's population uses spam filters or anti-spam software. In the survey, 41 percent of respondents said they had turned on all types of advertising in their email settings. Twenty-six percent said they had rejected the specific type of advertisement. In other words, many people don't want to see your promotional messages, and you won't be able to reach them with email advertising alone. Consider using social media, blogs, and other digital outlets to get your message out instead of mass emailing.
2. People are Using New Devices
The number of people who access their email only through desktop computers is shrinking, and reaching people on their mobile devices is getting increasingly important. However, when using a mobile device, they are less likely to read promotional messages because they are trying to keep messages as short as possible to avoid extra charges for text plans. In addition, fewer and fewer people are reading their emails on their computers instead of actually typing them out and taking the time to read them. As a result, it's much harder for you to reach people this way.
3. Ad Blockers are Becoming More Popular
Ad blocking has become a major consumer issue lately, but only over half of people using the internet have turned on their ad blockers. This means that more and more people are using ad blockers, which is not good for email marketers. It's estimated that ad blocking has been responsible for taking $22 billion out of the advertising industry over the last two years alone. Many magazine publishers have already stopped sending emails entirely because of this issue. In addition, web developers are now considering building ad blockers into their online applications to help combat this problem.
4. The Technology is No Longer Effective
Email marketing has been used for decades, and it's very effective in some ways, but much of the technology used for email marketing no longer works as well as it used to. For example, autoresponders and email marketing software are now outdated and don't work well anymore because of changes in email protocols that were made over the years. Marketing automation products are also not as exciting as they used to be, and users don't respond well to them anymore. Therefore, many companies are using different types of web-based software that don't rely on email or other email marketing software.
5. Frequency is a Problem
Many people love to get email messages from businesses, but they don't like when it's done too often. The frequency of promotional emails is one of the biggest complaints people have regarding email marketing. Sending too many messages will make your subscribers feel you don't respect their time or are simply trying to shove your product down their throats. To stay on top of this, you should only send out promotional messages to people once every few weeks and send out newsletters instead of doing it more often. You can even use a programmable SMS API to send out voice broadcasted phone messages.
These five reasons show many good reasons why email advertisements are on the decline, and you need to do what it takes to change your marketing strategy. Try using social media and other digital outlets to get your message out, instead of relying on emails from one single source. This will ensure that the target audience sees the message you are trying to reach, and it won't go out of date.